MGT311补作业名单

			202530B MGT311 KC AA
Org Id	Student ID	Last Name	First Name	Current Grade	Grade comments	中方学号	班级	姓名
2251916	11814812	Chen	Siyu	AA		0318022208920	金融学2289	陈思雨
2251639	11814534	Dai	Hao	AA		0318012209608	会计学2296	戴昊
2251650	11814545	Gu	Yunuo	AA		0318012209618	会计学2296	古雨诺
2251953	11814847	Huang	Yihan	AA		0318022209013	金融学2290	黄奕涵
2251813	11814717	Li	Yulin	AA		0318012209932	会计学2299	李育霖
2252118	11815008	Mao	Huanran	AA		0318022209331	金融学2293	毛焕然
2251870	11814766	Sun	Ruotong	AA		0318012210014	会计学2200	孙若桐
2251898	11814794	Xu	Qi	AA		0318022208902	金融学2289	许淇
2251997	11814890	Yang	Haoyun	AA		0318022209037	金融学2290	杨皓云
2251693	11814594	Yin	Zihao	AA		0318012209705	会计学2297	尹梓豪
2251956	11814850	Zhu	Qin	AA		0318022209016	金融学2290	朱勤

MGT311补作业要求

ADDITIONAL ASSIGNMENT – 202530 MGT311 KC

Due Date: Tuesday, 26^th August 2025

Length: 2,000 words +/- 10%

Value: 30%

Submission: Email to FOBJBS-Subject-Admin@csu.edu.au

TASK:

You are to conduct a partial feasibility analysis for a new venture that provides a

service or product adapting to needs of people with disabilities in China. You may select one disability as your target market (e.g. visual, hearing, speech, physical, intellectual, or developmental disability) or multiple.

Here are some ideas for your proposed business:

• Assistive devices and technologies to support daily living and employment.

• Intangible services (for example travel and leisure activities, community living, rehabilitiation, medical support and education)

• Other products targeted to people with disabilities (for example health supplements, mobility accessories, exercise equipment)

Feasibility analysis covers four domains. Your partial feasibility analysis will cover

two domains (use Appendix 3.2 in the textbook):

1. product/service demand (which is, the level of interest or need for the services to be provided by the proposed business), and

2. target market attractiveness (which is, the appeal of the service/s provided by the proposed business to the potential market/s)

These are two critical factors in determining the feasibility of a new service.

You must do some information searching to be able to complete the analysis.

Here are seven guidelines to help you to get started on this task.

First, the proposed new business will deliver a service or product that is focused on people with disabilities. Think about the different kinds of disabilities people might experience e.g. visual, hearing, speech, physical, intellectual, or developmental.

A good way to begin this task is to think about the support needs of people you

Know or you think you would like if you became disabled. These are real and so relevant to understanding the task.

Second, think about what information you will need to collect to complete this task.

What are the points you think will need to be covered? What are some of the key

words to use when you search for information?

Third, plan where you will look to find information for this report. The internet only?

Library sources? What keywords will you use? Make sure to keep a record of the

reference details for the sources that you use. This will make it easier to write your

reference list and your citations.

Fourth, you will need to decide on the scope of the services to be provided by the

proposed business – what services will the business offer? Do some research on

what services or products are offered by companies similar to your proposed new

venture, and then investigate the major competitors of this company to find out

what services or products they provide. What is similar, and what is different? Then,

think about what additional or different services the proposed business could offer.

You will need to write about this in the report.

Fifth, you must consider the target market/s for this proposed business. Who will

this company target – locations, demographics, needs? Are there any special, cultural or other issues that must be addressed relating to the target groups?

Do some information searching using the Charles Sturt Library databases to find out

how support services for an ageing population operate, whom they serve, where,

how often they serve their clients, what are the needs of their clients, and what some of the problems and issues these services have to manage. This will help you to write about the target market and the nature of the product/service demand.

Sixth, consider what trends, forces, and factors in the business environment might

influence the demand for the services provided by the proposed business.

For example, how is the Chinese government promoting development for disabled individuals to maintain equal and full participation in social life? How

would developments in policies relating to disability by governments affect the

demand for the services and products for this population? How might recent

developments in AI technology potentially impact this proposed venture?

Seventh, study the relevant knowledge that is being applied in this assessment. You

must demonstrate a sound command of the relevant concepts and ideas from the

subject in this task.

Please follow these helpful guidelines to begin work on this task.

GENERATIVE AI

Use of Generative AI NOT permitted.

MARKING CRITERIA AND STANDARDS

Marking rubric is in a separate document.

PRESENTATION:

The report format to be used in this assessment is as follows.

• Title page, which must show the subject code and title, assessment number and title,

your name and Charles Sturt ID number, and the word count.

• Executive summary – up to one page in length.

• Table of contents

• Introduction

• Description of the proposed business – purpose, services

• Overview of the concepts in feasibility analysis that will be used in the report

• Overview of the research process used in preparing the report

• Analysis of product/service demand – discussion and brief conclusion

• Analysis of target market attractiveness – discussion and brief conclusion

• Recommendations to improve the strength of demand and the target market

attractiveness.

• Reference list, on a new page - a minimum of 10 different traceable, credible English sources must be cited and referenced. Assignments that do not meet the minimum referencing requirements will receive zero marks.

Formatting and writing guidelines:

• Use numbered headings and sub-headings.

• Use 12-point font, and 1.5 line spacing.

• Tables and diagrams may be used. If used, you must label these correctly. For

example,

Table 1 Comparison of competitor offerings (Source:…..)

• Include a running footer with your name, your Charles Sturt student ID number, and

the page number.

• Write in third person voice – do not use, ‘I’, ‘We’, or ‘Our’.

• The title page, executive summary, table of contents, and reference list are not

included in the word count.