MKT389 202030B Additional Assignment Value: 50 marks - Pass/Fail Due date: 7th September 2020 Submit by email to: edunlop@csu.edu.au Length: 2,500 words
Task: “In order to survive, an organisation must continuously innovate and evolve, to create and maintain value for its customers and to stay ahead of its competitors”.
Discuss the importance of innovation strategies to the success of an organisation.
Choose a company and explain their approach to innovation (consider the innovation ambition matrix on p. 109, and incremental and radical innovation). Give examples from your chosen company.
Additional Information: Students should first draw on information from Chapters 4, 9 and 10 of the textbook (Strategic Marketing; decision making and planning. Reed, 2015), and then undertake wider reading from other related textbooks and online sources. Students MUST use a range of resources (10 references minimum) in addressing this assignment. The essay must be appropriately referenced using APA6th referencing style – this includes both in-text references and a reference list. Reference requirements • Use a minimum of ten (10) reference sources • ALL texts must be of academic standard, such as a journal article, text book, text book chapter or conference paper proceeding. Assess the quality of content in web sources very carefully. In general, website references are unlikely to provide reliable, researched information suitable for this task. • Do not reference Wikipedia as this is an unreliable source. • Use in-text citations to identify other people’s ideas and words. These in-text citations must follow the APA (6th ed.) referencing style. • Quotes must be in quotation marks and the in-text citation must include the page number. • The assessment task should be your own original work. This assessment task will be put through TurnItIn to identify plagiarism.
Report requirements • This assignment is to be completed in report format. Include a cover page, table of contents, introduction, body paragraphs, conclusion and reference list. 1.5 line spacing, 12 point font. Use headings, subheadings and diagrams as necessary. • Resources and information relating to writing essays can be found at: http://student.csu.edu.au/study/guidesandtips/writing-at-uni
